Resources
Guides for companies choosing a public relations agency
These guides exist because the agency decision is usually made once, quickly, and on evidence the sellers control. Each one slows that decision down and replaces the pitch with criteria a buyer can test.
How to Choose a PR Agency for Enterprises
Written for buying teams inside large organisations, where the signature is only the last of many judgements an agency must survive.
How to Choose a PR Agency For Small Businesses
Written for owners spending their own money, where the first question is not which agency but whether an agency yet at all.
How to Choose a PR Agency For Mid-size company
Written for companies caught between a solo publicist who is full and a global agency where they would be the smallest name on the wall.